About us

Fanccy is a Czech streetwear brand established in 2021 – although the story started a bit differently. Originally, the brand was called Purposeful, as we wanted to highlight determination and show that even overused themes can be presented in a new way. But as the brand evolved, so did our need for a new name. We didn’t want to drift into the aesthetic of modern online “motivational gurus,” so in 2022 we rebranded to Fanccy.

But where did the name come from?

Founder Jan Zmítko, then a student at SPŠOW in Velké Poříčí, had an assignment to create a magazine cover. He didn’t have a name for the magazine yet, but he was browsing fonts. While scrolling through the Fancy fonts section, he came up with the name Fanccy. Why the double “c”? Honestly — no deep meaning. It simply looked more unique, original, and cool.

Around the same time, the second Purposeful drop was about to be finished, but the printing process failed and everything had to be redone. Honza paused production — he was so drawn to the new name that he decided to rebrand the entire project. And that’s how the name you know today was born: Fanccy.

Because Honza was still a student without steady income, the brand stagnated for a while. Only in spring 2024 did new products begin to release. In the summer of that year, long-time friends Jan Zmítko and Jan Čejchan traveled to Lisbon. During their trip, they discussed the brand and searched for ways to elevate Fanccy to the next level. Honza Z. knew he would eventually need a partner who could support him and help push the brand forward. And in Honza Č., he found someone who fit perfectly. That’s how the duo leading Fanccy today was formed.

In 2025, Fanccy experienced its first real hype and a sign that what we’re doing truly matters.

Where We Are Now

At Fanccy, we value quality above all. You won’t find T-shirts with the texture of a “used tissue” here — we craft our clothing from premium materials and treat every detail with care. A lot of new fashion brands pop up in the Czech Republic, but many give up after their first setback. That’s not us. Over the past four years, we’ve hit the ground more times than we can count — and we’ll fall again. The difference is that we analyze every mistake, never repeat it twice, and keep building on what works.

We know we’re still at the beginning, but our drive to turn a dream into reality is so strong that even ten years of obstacles wouldn’t knock us off course.

Where We’re Headed

We don’t want to rely solely on limited drops. Our goal is to build a stable restocking system and a community of young, ambitious athletes. In 2026, we’re launching something that will bring our community even closer together.

You’ll be hearing from us.

Founder – Jan Zmítko
Co-Founder – Jan Čejchan
Fanccy